We are Entropy Survival

At Entropy, our mission is simple: to make America prepared for anything.

We understand the importance of being ready for whatever life throws your way, and we’re dedicated to providing you with the tools and knowledge to protect yourself and your loved ones.

Entropy is a company built on the principles of preparedness and resilience. We know that life can be unpredictable, and it’s our goal to help you face uncertainty with confidence. Our founder, a lifelong outdoor enthusiast and preparedness advocate, saw a need for high-quality, customizable emergency preparedness kits and decided to take action.

Why Preparedness Matters

According to the Federal Emergency Management Agency (FEMA), over half of Americans are not adequately prepared for emergencies. This statistic is alarming, especially considering the increasing frequency of natural disasters and power outages. From hurricanes and wildfires to winter storms and pandemics, being unprepared can have serious consequences.

Natural disasters and power outages are happening more frequently, disrupting lives and communities across the country. At Entropy, we believe that every household should be equipped to handle these events. Our products are designed to give you peace of mind, knowing that you’re ready for whatever comes your way.

Meet the Entropy Survival Team

When we’re not helping America prepare for disasters, you’ll find the Entropy Survival team out on the trails, hiking and exploring the great outdoors. Our passion for nature fuels our drive to keep you ready for anything.
  • Thorbjørn Rønje, CEO

    With years of experience in leading startups, Thorbjørn drives the company’s mission to create the ultimate survival experience. Whether navigating a tough business decision or a challenging hike, Thorbjørn is always prepared for what lies ahead.

  • Nicolai Rasmussen, Investor

    As an investor in Entropy Survival, Nicolai supports the company’s vision from a strategic distance, providing guidance to the team, ensuring his investments align with the company’s mission while trusting the team to execute on their goals.

  • Sophus Blom-Hanssen, Operations

    With a background in logistics and a love for outdoor adventures, Sophus thrives on solving complex challenges and making sure that every detail is in place. Whether it’s coordinating a product launch or packing the perfect survival kit, Sophus is the go-to person.

  • Lasse Rasmussen, Product

    Lasse has spent years perfecting products that resonate with outdoor enthusiasts, ensuring that every feature is practical, intuitive, and reliable. From concept to creation, Lasse ensures that the essence of preparedness is embedded in every product.

  • Ava Morales, Customer Success

    Ava excels at building strong relationships with customers. Her focus is on making sure every user feels supported and empowered, helping them get the most out of their Entropy Survival experience.

  • Eric Anderson, Customer Success

    Eric is dedicated to ensuring customers have the best experience possible. With a passion for helping others and a love for the outdoors, Eric is committed to guiding users through every step of their journey with Entropy Survival.

Contact Us

We’re based in Houston, deep in the heart of Texas, where we proudly ship Entropy Survival Bundles across the country. Our HQ is located at:


801 Travis Street, Suite 2101

Houston, TX 77002


Got questions or just want to chat about survival gear? We’re always here to help!

Email: hi@entropysurvival.com

Phone: (866) 950-5880

Hours: Mon-Fri: 8:00 AM - 3:00 PM (CST)

Join the Entropy Community

At Entropy, we’re more than just a company—we’re a community. We offer resources, including blogs, to help you learn and improve your preparedness skills. Connect with us on social media to share your experiences, tips, and stories. Together, we can build a network of preparedness enthusiasts who support and learn from each other.